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Women in Equestrian Business – Cheryl Dauphin

RugSafe USA, llc dba Blanket Safe features Cheryl Dauphin with EquiGroomer
Cheryl Dauphin of EquiGroomer by RugSafe USA, LLC and Blanket Safe products! Learning more about behind the scenes

The next of our Women in Equestrian Business will not disappoint! I am so excited not only about this wonderful lady, but I sing the praises about this product daily! By the end of this post I hope you feel that you personally know Cheryl Dauphin, just as much as you will recognize her colorful, vibrant, and perfect barn and home tool!

At the beginning of 2018, I personally met Cheryl and her made-by-hand products. Since then they have not only been a staple in our barn for all of our horses….but also in our home AND in my business. The EquiGroomers often have a way of wandering off in the business (it just so happens that most of the awesome ladies that work with me, also have horses, dogs, cats, rabbits too!) Cheryl has also changed the way my pets and animals view grooming time.

About THE EquiGroomer

After Cheryl Dauphin retired as independent graphic designer, she decided to devote her time to her horse and improving her riding skills. In doing so, she realized her horse’s skin was very sensitive to the large teeth of a shedding tool. Shedding stones work for a little while, but Cheryl realized they did not last long, and were really messy. This left Cheryl in a predicament…but not for long! Tenaciously she came up with a prototype of the EquiGroomer and also eventually designed the logo. She tried it on her horse with great success and allowed other lucky barn members to try it too.

What makes this product completely unique, (and why it has been such a hit around our home, barn, and business) is that Cheryl has designed this tool to be similar to how a cat’s tongue grooms fur. The blade itself does not remove hair by friction or pulling hair out. In fact, the little teeth only remove scaly, dead hairs. Plus, the teeth of this blade are so petite that they do not actually touch the skin. Yet they are still long enough to bring the natural oils found at the root of the hair, up through the hair to help with coat and fur heath. The groomer’s colors are bright and cheerful. The wooden handle is painted with 3 coats of exterior grade paint making it impervious to bacteria, and an epoxy finish is applied to the blade which wards off rust and prevents dulling.

It is clear that Cheryl has taking all efforts to make the EquiGroomer tools the epitome of perfection. While Cheryl thoroughly enjoys showing off her products, describing the benefits, demonstrating the use, and connecting with customers….selling is not her strong suit. Cheryl mentions she does not enjoy cold calling or making sales over the phone, which frankly is not that uncommon! However, what makes up for that, is a schedule that she loves. She balances time manufacturing and her business related tasks, with her time in the barn. Cheryl has been in business for slightly over 5 years, and in that time has designed her brand to focus on customer satisfaction, quality of products, and happy pets. She feels that there is no need to change that for the next happy 5 years.

Behind the Equigroomer with Blanket Safe a Rug Safe USA, LLC product.

About Cheryl Dauphin

Cheryl and her business headquarters are located in Glastonbury Connecticut, and her products are manufactured locally. Labels, wrapping, and shipping of the EquiGroomer are all done by hand by Cheryl. She also finds time to juggle marketing and customer relations, all before heading to the barn. While it may be hard to pick favorites, Cheryl’s favorite is the 5″ EquiGroomer. It has made so many pet owners live’s easier and so many fur babies happier during grooming time. We asked Cheryl when she first fell in love with horses.It turns out, there wasn’t a time where she lacked the fascination and desire to ride.

Her mother recently discovered an old slide of Cheryl on the back of a horse, she was probably about 3 years old at the time. As a child, she took many summer vacations to her grandparents in Maine, and she would beg for the neighbors to pony her around on their horse. The first books she remembers reading are Misty of Chincoteague and Black Beauty. There is no exact time when the passion began, but the journey continues with her 12 year old registered Holsteiner, Clifford. This show jumper is now enjoying his retired life and lighter riding after an injury, but that doesn’t get Cheryl down. Optimist Cheryl welcomed the change of pace, and now she and Clifford enjoy trail rides and spending relaxing days together.

Blanket Safe designed horse blanket bag label, customize for your company, horse blanket repair, laura's blanket repair, customize business solutions, Equigroomer, to help remove hair

Let’s Get a Little Personal with Cheryl Dauphin

What is something not everyone knows about you? I love being the center of attention, but if given the option of going to a party OR relaxing on the couch…I would choose the latter!

What is something you would tell your younger self? Don’t worry so much about what others think of you, what is really important is how you think of yourself! Too much time is wasted on things that don’t truly matter.

What is a Mantra you live by? Don’t sweat the small stuff!

What was the last show you binge watched? American Pickers…don’t ask why I find that show so entertaining. I sat through what may have been 4 hours of repeats and still enjoyed watching it!

What is the last book you read? Twelve Years a Slave

What’s your favorite word? Indeed

What profession other than your own would you attempt for a week? I’ve tried a number of things in the past, everything from retail sales, landscape designer, even seminar instructor. However, I think I would love to try to be a Pet Adoption Coordinator at a no kill shelter.

What is your favorite food? Popcorn, Popcorn, Popcorn! If I had my choice I would eat it for dinner….every day of the week, I would! I love Popcorn!

How do you take your Coffee? I take my morning Starbuck’s Espresso black with one Splenda.

What is something you want people to remember about your brand? Each EquiGroomer or WaterWisk is assembled by hand, made locally, and uses the highest quality materials available. I hand label and wrap each one, and I am solely responsible for customer relations, shipping, marketing. There is pride and love that goes into each EquiGroomer. It makes me feel even better when I know that every “hooman” that uses the brush on their animals is not only improving the grooming experience, but also increasing the quality time they spend with their pets.

In Conclusion with Cheryl Dauphin of EquiGroomer

We have really enjoyed getting to know Cheryl, and learning about the outpouring of positivity and love that goes into her life and products. It is amazing how similar we all are regardless of background, jobs, or location. In learning more about these awesome ladies, it reminds me that we are all in this equestrian world together! Like I mentioned before, at Blanket Safe we use these products daily for not only horse and pet grooming, but also removing excess hair from saddle pads and fleece. Frankly, next time I pick up my EquiGroomer or WaterWisk, I will have more appreciation of the time, care, love, and passion that went into it!

We hope you join us next time for another inside look at another equestrian business woman’s dream and business adventure! Until then, find more blogs like this HERE

Follow Cheryl at EquiGroomer on Instagram, Find EquiGroomer Online

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Women in Equestrian Business – Carly Prosser

RugSafe USA, llc dba Blanket Safe features Carly Prosser of Cavali Club Box
Women in Equestrian Business Series Features Carly Prosser of Cavali Club

We are so excited to start out our series of “Women in Equestrian Business”, and we are leading off this series with a BANG! Most of you may not know Carly Prosser, but I hope you all know Cavali Club….and my goal is that you all feel like Carly’s besties by the end of this post.

We were fortunate enough to insta-meet Carly in Spring 2019, and this amazing lady blew us away. We are lucky to have her as a fellow equestrian colleague with her fun, outgoing, vivacious personality. But Carly Prosser is way more than just Cavali Club, and we are so excited that she has allowed us to snoop inside her life; and her likes, dislikes, and hidden secrets about herself and her business!

A Little About The Cavali Club

Carly Prosser hails from Atlanta Georgia, where her business is also based. She started Cavali Club after purchasing her first horse Rudy. Being completely underwhelmed by the brands available at the large equestrian retailers, she felt that a subscription box which incorporated many of the innovative brands she had been finding on Instagram would be amazing! However, she couldn’t find such a thing….so she started it herself! Carly helps brands to emerge in the equestrian community, and allows every day equestrians to discover brands they may not have known about. Cavali Club continues to successfully meet their business mission by “Introducing equestrians everywhere to their new favorite products, while lifting up our fellow equestrian businesses in the process”.

Cavali Club’s logo and brand are polished, yet relate-able. The name came about because of the Italian word for Horses and the idea of creating a community around the box itself. However, Carly faced one problem. There is a popular night club in Dubai named “Cavalli Club”, but typical Carly, she didn’t let that stand in the way. She figured dropping that extra “L” would make her unique and cool! Plus, for those that just can’t spell the awesome club’s name anyway…she get’s tagged in their posts! In 5 years she hopes to grow and increase diversity of the memberships within N. America. She would like to add customization’s to the subscription experience based on the discovery platform, and make it perfect for every equestrian, regardless of discipline or location. Eventually, Carly hopes to start testing the idea in the European market.

The business of Cavali Club has not always been so easy. Because the subscription has so many facets, it can be very logistically challenging. Because of juggling and balancing timelines, education, technology, and so many more problems, it hasn’t been an easy road. However, what was easy for Carly, was connecting with fellow equestrian businesses, and conveying the excitement of the concept of the box itself. She quickly realized that the excitement about her product was contagious.

A Little about Carly Prosser

Carly began in the equestrian world, as an equestrian herself. For as long as she can remember, she loved horses….and it may have all began during her first riding experience at a dude ranch in Montana when she was three. She never owned horses growing up, but as far as she can remember…has always loved horses! It wasn’t until Carly was in her 20’s that she could finally purchase her first of two amazing horses, Rudy. He is a 16 year old tb/Oldenburg cross, dressage horse. Then there is 3 year old Monty, the next dressage prospect. Carly however may have always loved horses, but didn’t start out in an equestrian business. She actually started her career at a digital marketing startup. In fact, she credit’s that job to making her savvy and scrappy when it comes to advertising, which has really been an instrumental skill in growing Cavali Club.

So let’s get a little personal with Carly!

What is something Not Everyone Knows about You? I’m a history nerd…I’m also obsessed with Ken Burns documentaries.

What would you tell your younger self? Relax. You’ll end up exactly where you want to be.

Do you have a mantra you live by? “If you don’t risk something, then you’ll never gain anything”

What is the last show you binge watched? “Ken Burns’ Country Music docu-series. …Did I mention I’m a nerd for his documentaries?”

What is the last book you read? Shoe Dog by Phil Knight

What is your favorite word? “YES!”

What profession other than your own would you attempt for a week? “I’d Like to shadow a commercial airline pilot, because I have so many questions! I don’t actually want to fly the plane, I just want to hang out in the cockpit and ask questions”

What is a food you could NOT live without? Sushi…or Japanese cuisine in general!

How do you like your Coffee? Two packets of stevia and vanilla soy milk.

What is something you want people to remember about you and your brand? Cavali Club is the go-to platform for how equestrians everywhere research and discover products for horse and rider.

In Conclusion with Carly Prosser of Cavali Club

We hope you have realized that Cavali Club is more than just an amazing box offering new, up and coming brands, and helping equestrians everywhere discover brands they have never laid their hands on! Cavali Club was discovered because of one brave woman’s tenacious equestrian journey. It wasn’t all easy, but it surely was all worth it. We hope that you can relate to this amazing woman behind the scenes, and that you got to experience a brief look inside her life.


We hope you join us next time for another inside look at another equestrian business woman’s dream and business adventure! Until then, find more blogs like this HERE

Follow Carly at Cavali Club on Instagram , Find Cavali Club Online